Make better market research buying decisions.
Better Market Research helps teams define the decision, write a sharper brief, compare vendor proposals more clearly, identify what still needs clarification, and document a recommendation they can defend. Start in the app if you want a repeatable workflow. Use the kit and guides if you want templates and buyer-side education first.
Start with software, templates, or guidance.
Different teams need different levels of support. The app is best for repeatable buying decisions. The kit and checklist are useful when you want a lighter starting point.
BetterMarketResearch app
Use the app when you want a structured system for project setup, proposal comparison, vendor follow-up guidance, decision memos, and reusable project history.
Open the appVendor Selection Kit
Use the kit when you want a lighter buyer-side workflow pack for briefing, comparing, and selecting research vendors.
See the kitFree Vendor Selection Checklist
Use the checklist when you want the narrowest possible starting point before committing to a fuller workflow.
Get the checklistA better way to commission external market research.
The app is designed for teams that buy outside market research often enough to need more structure, but not so often that they want heavy procurement software.
How to Compare Market Research Proposals
Use this when multiple vendors sound credible but their proposals are hard to compare cleanly.
Read guideHow to Write a Market Research RFP Without Overcomplicating It
Use this when your team needs a clearer brief but not a procurement ceremony.
Read guideHow to Choose Between Full-Service and Specialist Research Vendors
Use this when the main question is fit, not just price or polish.
Read guide