Resources

Buyer-side market research guides

Practical guides for briefing, comparing, shortlisting, and selecting research vendors without overcomplicating the process.

How to Compare Market Research ProposalsUse this when multiple proposals are difficult to compare on scope, method, or deliverables. How to Write a Market Research RFP Without Overcomplicating ItUse this when your team needs a cleaner brief without turning the process into bureaucracy. How to Choose Between Full-Service and Specialist Research VendorsUse this when vendor fit matters more than surface polish. Market Research Vendor Shortlist QuestionsUse this when you need sharper questions before making the final call.